In 1971, two young entrepeneurs decide to organize a race car with lots of indie rock bands livening up the event in Avandaro, Mexico. When only 25 thousand tickets are sold but more than 200 thousand people arrive, things start to get out of control.
After being released from prison, Zequi, a bank robber, sets out to recover money buried by his accomplice; but is horrified to learn that a high school gymnasium is now over the site where the loot is hidden.